Post by account_disabled on Mar 9, 2024 0:57:43 GMT -6
According to the Data & Marketing Association , in fact, DEM still reigns supreme among the various Direct Response channels and, in 2017, the ROI has so far reached 124% . What accounts for its success? Two aspects which, when combined, certainly make the difference and which are characteristic of this tool: the low costs and the high conversion rate . Having said this, let's now try to understand what the trends will characterize email marketing in 2017 and, above all, what will be the aspects on which to focus our attention to create successful campaigns.
One of the top trends in email marketing , probably the top trend on which many experts will spend their energy in the immediate future, is interactivity . What we will want to focus on, in fact, will be an increasingly less static content that contains, within it, animated images or even videos. A new trend which will Hong Kong Telegram Number Data certainly only further increase the already high response rates of email marketing whose success is precisely due to its originality, a factor that makes it one of the best performing digital marketing tools . Very important, then, will be the issue regarding the possibility of automating content to solve the problem of their creation and that of the devices to which campaigns should be addressed.
It is no secret, in fact, that devices such as smartphones and tablets are increasingly an integral part of everyone's lives and, consequently, it has now become essential to organize campaigns that contain a responsive design , perfectly viewable in any tool the user decides to use ( PC, smartphone, tablet…). Given the increasingly consistent supremacy of mobile over desktop, it will be equally important to take into consideration the possibility of creating content characterized by a more colloquial tone , increasingly shorter and more incisive and in all respects similar to a classic text message (the ideal length is estimated between 50 and 125 words).
One of the top trends in email marketing , probably the top trend on which many experts will spend their energy in the immediate future, is interactivity . What we will want to focus on, in fact, will be an increasingly less static content that contains, within it, animated images or even videos. A new trend which will Hong Kong Telegram Number Data certainly only further increase the already high response rates of email marketing whose success is precisely due to its originality, a factor that makes it one of the best performing digital marketing tools . Very important, then, will be the issue regarding the possibility of automating content to solve the problem of their creation and that of the devices to which campaigns should be addressed.
It is no secret, in fact, that devices such as smartphones and tablets are increasingly an integral part of everyone's lives and, consequently, it has now become essential to organize campaigns that contain a responsive design , perfectly viewable in any tool the user decides to use ( PC, smartphone, tablet…). Given the increasingly consistent supremacy of mobile over desktop, it will be equally important to take into consideration the possibility of creating content characterized by a more colloquial tone , increasingly shorter and more incisive and in all respects similar to a classic text message (the ideal length is estimated between 50 and 125 words).