Post by account_disabled on Feb 24, 2024 3:53:23 GMT -6
Every occasion is a good one to cultivate our preparation on the world of marketing in its growing, rapidly evolving specialties. But what better time than the summer period? Holidays are the ideal opportunity to find and reserve time for good reading: under the umbrella, in the cool tranquility of the mountains or in the desired place. Before your well-deserved rest, we want to greet you by suggesting a selection of the most interesting books read by the Noetica Team, recent publications and blog articles that, if you haven't read yet, you absolutely need to catch up on. There is something for all tastes and needs: from SEO to e-commerce , from creative writing to inclusive copywriting , from neuromarketing to personal branding , up to videos on social media and digital protection . Let's start! 1. Rebel writing, Ella Marciello, Hoepli, 2022 How many creative writing manuals are there? So many. And in fact " Rebel Writing " is not the usual manual, but an "anti" manual (not definitive) for true , innovative and energetic communication , which starts from the awareness that "I am not the world's yardstick". If you feel that something is missing in your communication, or that you always resort to the same old formulas or rigid patterns and you need to refine a different, slightly "rebellious" look and find new creative paths , this title is for you.
In other words, minimal dictionary of diversity, Fabrizio Acanfora, effequ, 2021 We shape our Middle East Phone Number List reality starting from the words we choose to use and through their respectful and conscious use we can improve it. And this is why, today, it is increasingly important to take care of our language , written and otherwise, and to do this we need tools . A precious tool comes to us from " In other words, minimum dictionary of diversity " which allows us to write (and talk!) about disability and inclusion, avoiding paternalism or (pre)judgment, but knowing and valuing all the differences . To this end, do you know how to implement inclusive communication in your company ? 3. Pictures vs words. Writing and designing the advertising message, Davide Bertozzi, Hoepli, 2021 “Words are images, and images are words”: this is the assumption from which this book starts. And in fact, if we talk about advertising messages, images and words are our pillars. But which direction is the public going? Are words still the starting point of an advertising message, or is there a tendency more towards the pure image? And how to balance words and images for more strategic use ? Creative Director & Copywriter Davide Bertozzi tries to answer these questions in “ Images vs words.
Writing and designing the advertising message , "giving a real ready-to-use manual for anyone who has the courage to approach the complex world of advertising communication . Reminder: As he explains, there are no shortcuts. The creative path cannot be improvised, but often requires patience, training and stimulation. 4. Communicate with TikTok and Reels, Marika Marangella, Zandegù, 2021 If you want to update yourself on the world of videos on Instagram and TikTok and make the most of all the possibilities that microvideos offer, this is the right read. The approach that guides the e-book " Communicate with TikTok and Reels " is aimed at strategic marketing , without challenges or dances, but concrete advice on how to use videos to strengthen your personal branding on social media. Furthermore, we recently asked the author to illustrate the relationship between Italian companies and TikTok through examples of success and best practices : find out in the complete interview which sectors are most present on the platform, which strategies small businesses can implement, large companies and much more! 5. Liquid Google, Giorgio Taverniti, Hoepli, 2022 What is Google today? How has it changed? It is no longer just a search engine but a set of tools, and knowing its ecosystem today is increasingly necessary in order not to waste business opportunities but, on the contrary, multiply opportunities .
In other words, minimal dictionary of diversity, Fabrizio Acanfora, effequ, 2021 We shape our Middle East Phone Number List reality starting from the words we choose to use and through their respectful and conscious use we can improve it. And this is why, today, it is increasingly important to take care of our language , written and otherwise, and to do this we need tools . A precious tool comes to us from " In other words, minimum dictionary of diversity " which allows us to write (and talk!) about disability and inclusion, avoiding paternalism or (pre)judgment, but knowing and valuing all the differences . To this end, do you know how to implement inclusive communication in your company ? 3. Pictures vs words. Writing and designing the advertising message, Davide Bertozzi, Hoepli, 2021 “Words are images, and images are words”: this is the assumption from which this book starts. And in fact, if we talk about advertising messages, images and words are our pillars. But which direction is the public going? Are words still the starting point of an advertising message, or is there a tendency more towards the pure image? And how to balance words and images for more strategic use ? Creative Director & Copywriter Davide Bertozzi tries to answer these questions in “ Images vs words.
Writing and designing the advertising message , "giving a real ready-to-use manual for anyone who has the courage to approach the complex world of advertising communication . Reminder: As he explains, there are no shortcuts. The creative path cannot be improvised, but often requires patience, training and stimulation. 4. Communicate with TikTok and Reels, Marika Marangella, Zandegù, 2021 If you want to update yourself on the world of videos on Instagram and TikTok and make the most of all the possibilities that microvideos offer, this is the right read. The approach that guides the e-book " Communicate with TikTok and Reels " is aimed at strategic marketing , without challenges or dances, but concrete advice on how to use videos to strengthen your personal branding on social media. Furthermore, we recently asked the author to illustrate the relationship between Italian companies and TikTok through examples of success and best practices : find out in the complete interview which sectors are most present on the platform, which strategies small businesses can implement, large companies and much more! 5. Liquid Google, Giorgio Taverniti, Hoepli, 2022 What is Google today? How has it changed? It is no longer just a search engine but a set of tools, and knowing its ecosystem today is increasingly necessary in order not to waste business opportunities but, on the contrary, multiply opportunities .