Post by account_disabled on Dec 6, 2023 22:50:32 GMT -6
Using special offers for online stores It can help stimulate sales very well if used properly. Both the campaign and the time it was created, however, it may be necessary to consider the negative effects that may follow. which has special offers Product price reduction that too often It may affect the brand image. And if you use it too often It will make people accustomed to price reductions. Until you don't make a purchase during a time when there are no special offers. This may have long-term effects. Therefore, before using these techniques Therefore, it is important to understand the advantages and disadvantages of using special offers. Advantages and disadvantages of using special offers for online stores strength You can open a store easily, quickly and with a lower construction cost than having a normal storefront.
It's easy to track and report on online advertising and campaigns. Increase the purchasing rate of customers. There Phone Number List are more customers coming to buy things. Helps increase customer loyalty towards the brand. weakness Profit margins are falling There is a chance that the brand will lose its image. Sales during regular hours without special offers will be reduced. Loyalty for customers who are only interested in special offers has decreased. The percentage of average sales per capita decreased. The types of special offers can be divided into 4 types. Percentage discount It is the most popular way to send special offers to customers. For example, if you want to stimulate sales only a little, use a figure of 5%-10%. If you want to increase more, you might use a range of 20%-25%. But if you want to get rid of products that remain in stock, use a figure in the range of 50. %-80% etc. Numerical price reduction Numerical price reduction They tend to do better on higher priced products.
While the percentage reduction Suitable for products whose prices are not very high, although they may be discounted equally. But the numbers that customers see It will affect the psychology of purchasing. For example, if a product costs 10 baht, a 20% discount looks more valuable. To tell customers that there is a discount of 2 baht and another example. Let's say that a product priced at 1,000 baht is discounted by 200 baht. It will seem more valuable than telling customers it's 20% off. Free shipping The number one reason why customers often fail to reach the checkout stage on online stores is the shipping cost. If using the free shipping method, But add conditions such as when purchasing 500 baht, free delivery nationwide. In this way, it will also help increase the average sales per capita. For example, The customer purchases only 1 item at a price of 300 baht with an additional shipping charge of 50 baht. But when the customer sees a special offer of free shipping So he added 1 more item to the cart, totaling 600 baht. Instead of only 300 baht in sales, he got double the sales because.
It's easy to track and report on online advertising and campaigns. Increase the purchasing rate of customers. There Phone Number List are more customers coming to buy things. Helps increase customer loyalty towards the brand. weakness Profit margins are falling There is a chance that the brand will lose its image. Sales during regular hours without special offers will be reduced. Loyalty for customers who are only interested in special offers has decreased. The percentage of average sales per capita decreased. The types of special offers can be divided into 4 types. Percentage discount It is the most popular way to send special offers to customers. For example, if you want to stimulate sales only a little, use a figure of 5%-10%. If you want to increase more, you might use a range of 20%-25%. But if you want to get rid of products that remain in stock, use a figure in the range of 50. %-80% etc. Numerical price reduction Numerical price reduction They tend to do better on higher priced products.
While the percentage reduction Suitable for products whose prices are not very high, although they may be discounted equally. But the numbers that customers see It will affect the psychology of purchasing. For example, if a product costs 10 baht, a 20% discount looks more valuable. To tell customers that there is a discount of 2 baht and another example. Let's say that a product priced at 1,000 baht is discounted by 200 baht. It will seem more valuable than telling customers it's 20% off. Free shipping The number one reason why customers often fail to reach the checkout stage on online stores is the shipping cost. If using the free shipping method, But add conditions such as when purchasing 500 baht, free delivery nationwide. In this way, it will also help increase the average sales per capita. For example, The customer purchases only 1 item at a price of 300 baht with an additional shipping charge of 50 baht. But when the customer sees a special offer of free shipping So he added 1 more item to the cart, totaling 600 baht. Instead of only 300 baht in sales, he got double the sales because.